A functional beverage giving you wings whenever you need them.RED BULL GIVES YOU WINGS Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987, in Austria. A brand-new product category -Energy Drinks -was born. WHAT’S INSIDE THE CAN Caffeine: Caffeine was already known by ancient civilizations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body. Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes. B-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions. Sugars: Red Bull Energy Drink is made with sugar sourced from sugar beets. Alpine Water: Naturally, water is a main ingredient of Red Bull. Red Bull Energy Drink 250ml, Single can.